The Challenge: Celebrate Copa América's 100th year anniversary and that the final for the first time was played in New York – Football is now here.

What we did: Nike teamed up with Nowhere FC – the epitome of New York City football – to open a pop-up Nano Gallery of limited edition custom tie-dye shirts, designed by players for players.

(and the Nowhere players are no nobodies, they are a diverse group of old g Supreme designers, creatives, influencers and entrepreneurs)

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The effects: By leveraging the big stage of Copa, we became part of the downtown, the underground – the true creators of NY football identity

Checkout Nowhere FC