The first-ever live skate video on 👻

The ask: Celebrate Go Skateboarding Day better than anywhere else in world. Uniting NYC skaters from all five boroughs at Lower East Side Skatepark, and, in a city takeover, surprise them with celebrity skaters, competitions, Momufuku, bands, DJ's, and a brand new skatepark in Williamsburg, Brooklyn.

But how could we leave it as a surprise while at the same time keeping everyone in the know?

The answer: A Go Skateboarding Day video live on Snapchat 👻  

First, The GSD 👻trailer

And then, The GSD 👻Video

Total views 361K Total Snaps 38 Views per Snap 9500

Creatives: Johnny Budden, Ludvig Pehrson, Me