THE NIKE SB GARAGE

Insight: It's damn cold out! 

Idea: An indoor skate space designed to escape the New York winter. Through a hub, the entire world could follow the activities and explore every corner of the space in gyro 360.

Impact: Membership Stats (Jan 1st- Mar 31st): Total Capacity 1514 – Registered Nike+ 2585 – New Nike+ Members 414 Hub Performance: Total Sessions 30.396 Avg. – Page Views 44.696

Johnny Budden Creative Director Ludvig Pehrson Art Director Me Copywriter