NIKE // KD9 WORLD PREMIERE

Innovative digital event w social reach

 
 

THE ZOOM EVERYWHERE EXPERIENCE

SURPRISED CUSTOMERS TRIALING KD9 SHOES WITH PERSONAL FREEZE TIME VIDEO · BRINGING CUSTOMERS TO NYC*S BIGGEST BILLBOARD IN A MATTER OF SECONDS + UNIQUE SOCIAL MEDIA CONTENT · CREATING HUGE USER GENERATED SOCIAL MEDIA REACH · LOOK BELOW FOR ONE OF MANY EMOTIONAL CUSTOMER REACTIONS · CREATING AN IMPACT IS EVERYTHING · AND KEVIN DURANT HAD NOT EVEN ARRIVED

CREATIVE TEAM : DINUSHI PERERAR : ART DIRECTOR // ANTOINE CHRISTIAN · DESIGNER // ME · COPYWRITER 

TOGETHER WITH NIKE + KEVIN DURANT · WE ROLLED OUT THE REDCARPET ALL OVER THE CITY · SPREADING STARDUST AS A DELIVERY · @NIKETOWNNYC + THE EAST COAST HIGHSCHOOL FINAL · CHECK OUT VIDEO BELOW

From
 

BUILDING ANTICIPATION ON INSTAGRAM BY ROLLING OUT THE RED CARPET