NIKE // KD9 WORLD PREMIERE
Innovative digital event w social reach
THE ZOOM EVERYWHERE EXPERIENCE
SURPRISED CUSTOMERS TRIALING KD9 SHOES WITH PERSONAL FREEZE TIME VIDEO · BRINGING CUSTOMERS TO NYC*S BIGGEST BILLBOARD IN A MATTER OF SECONDS + UNIQUE SOCIAL MEDIA CONTENT · CREATING HUGE USER GENERATED SOCIAL MEDIA REACH · LOOK BELOW FOR ONE OF MANY EMOTIONAL CUSTOMER REACTIONS · CREATING AN IMPACT IS EVERYTHING · AND KEVIN DURANT HAD NOT EVEN ARRIVED
CREATIVE TEAM : DINUSHI PERERAR : ART DIRECTOR // ANTOINE CHRISTIAN · DESIGNER // ME · COPYWRITER
TOGETHER WITH NIKE + KEVIN DURANT · WE ROLLED OUT THE REDCARPET ALL OVER THE CITY · SPREADING STARDUST AS A DELIVERY · @NIKETOWNNYC + THE EAST COAST HIGHSCHOOL FINAL · CHECK OUT VIDEO BELOW
BUILDING ANTICIPATION ON INSTAGRAM BY ROLLING OUT THE RED CARPET