Carlsberg

A BREWMASTER WALKS INTO A BAR – HIDDEN CAMERA BEER TASTING

Learnings,

• Everyone wants authenticity! We get it! It sells! Brilliantly, the main quality of hidden camera is authentic reactions.

• As we used actual Brewmasters – not comedians – and beer-nerding was our target group's main priority, the jokes are purposely quick, unsophisticated and well … bad.

• This is made 130 countries – consequently, we didn’t design cool, specific subtitles or graphics. Which is shit, but makes sense

Creative Directed & Directed & it gave me an inflated ego